Water damage restoration · Video
78:1
Return on ad spend, Q4 2025
- Ad spend
- $2,000
- Closed revenue
- $156,000
- April 2026, one month
- $90,000 closed
Regina LeBlancHeads up marketing and sales, Oklahoma Disaster Restoration
Services · Based in Tulsa
Marketing for home service companies,
built and run as one system.
SEO, ads, your website, follow-up and tracking. I build and run all five, and every booked job traces back to where it came from.
Book a 15-minute call
15 minutes with me. Your numbers first, then fit, then price.
Case study · HVAC
What four months with Digon did for an HVAC company in Tulsa.
Dowd Heat and Air, June 1 to September 29, 2026. All five parts, run as one system. Every number below comes from Dowd's Housecall Pro, Google Ads and books.
Booked from leads we can trace
$81,068
34 customers in four months. 8 of them bought new systems.
+53%
Dowd's revenue, June to September
This year vs the same months last year
$4
Back for every Google Ads dollar
$29,764 booked from $7,449
2x
New-customer revenue this year
$861k vs $431k last year
See the actual report page (opens in a new tab)
When we talk, I'll open the actual dashboards and show you the receipts.
That's page one of the quarterly report Dowd's owner got in September. Every job in it is traced to a name.
What I build and run
The five parts of the system, and the job each one does.
Not a bag of marketing services. Every part feeds the next one, and every part exists to put booked jobs on your board.
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SEO
Homeowners find you on Google and Maps.
When someone nearby searches for what you do, they find you, not the shared lead sites. It gets stronger every month you own it.
- Google Business Profile, kept current
- A page for every service and area
- A steady flow of new reviews
- Fast, technically clean pages
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Ads
Ads that bring calls, not clicks.
Paid search aimed at the jobs you want most, like replacements and installs. Want more volume? We turn the dial up.
- Google Ads built around the jobs you want
- Tap-to-call ads for people ready now
- Each ad lands on the page for that service
- Spend moved to what books jobs
At Dowd$29,764 booked from $7,449 in Google Ads. About $4 back for every dollar.
-
Website
Your site gets the call.
A homeowner lands at 11pm with a dead furnace or a flooded basement. The site gets them to call or ask for a quote. That's its only job.
- Fast on a phone
- Clear service pages
- Quick quote forms
- Call tracking on every page
At Dowd19 jobs booked from website forms, $51,001, including 4 new systems.
How I build websites for home service companies -
Follow-up
No lead slips away.
Missed-call text-back, appointment reminders and review requests catch the leads you already pay for.
- A text back when you miss a call
- Reminders before every appointment
- A review request after every job
- Quotes followed up, not forgotten
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Tracking
Every job traced to a dollar.
Every call and closed job tracked back to the dollar that created it. No more guessing which part is working.
- Tracking numbers in your name
- Every form tied to its source
- Closed jobs matched to the lead
- A report with names, not clicks
At Dowd$81,068 booked from leads we can trace, 34 customers in four months.
Book a 15-minute call
You own all of it: the site, the accounts, the data, the phone numbers.
Five vendors vs one system
Five vendors can blame each other. One system has one person accountable.
Most home service companies buy their marketing in pieces: a web designer, an SEO company, someone for ads. Here's what changes when one person builds and runs all of it.
| The question | Five vendorsBought in pieces | What I buildOne systemBuilt and run by me |
|---|---|---|
| Who's accountable for booked jobs? | Nobody. Each one owns a piece | I am, for the whole system |
| What does the report show? | Clicks, impressions, rankings | Booked jobs and revenue, with names |
| Where does an ad send people? | Usually the homepage | The page for that exact service |
| What happens to a missed call? | Voicemail, then the next company | A text back, automatically |
| Who owns the accounts and data? | Often the agency | You do, from day one |
Your last vendors probably weren't bad at their piece. They sold you pieces, and nobody was accountable for the outcome. That's the difference: don't trust me, measure me.
Other trades
The same system has worked for restoration, tree care and bin cleaning companies.
Different trades, same machine: get found, get the call, follow up, and track every job back to a name.
Tree care
40+
Calls a month, 90 days in
“Went from barely showing on Google to 40+ calls per month in 90 days.”
Paragon Tree Care
Bin cleaning
90+
Customers onboarded in their peak month
“New site + ads led to a fully booked schedule, onboarding 90+ customers in peak month.”
Okie Bin Cleaners
Who this is for
Built for home service companies that are ready for more work.
If these are true, it's worth a 15-minute call. For HVAC companies, the 90-day guarantee is for companies doing $1M+ a year.
You're a fit if
- You run a home service company. HVAC, plumbing, roofing, restoration, tree care, or another trade that sends trucks to homes.
- You have crews ready for more work. More calls only help if someone can run them.
- You already spend real money on marketing. You just want proof it works.
- You're the decision-maker. You can say yes without a committee.
- You want to own it. The site, the accounts and the data, in your name.
Not a fit if
- You want a flood of new business on a shoestring budget.
- You need someone to convince you that marketing works.
- You want to run point on every campaign yourself.
- Your team can't close the work you already get.
How it starts
Working together starts with a 15-minute call about your numbers.
No pitch deck. Your numbers come first and price comes last. Here's how the call goes.
-
First
We go over your numbers.
Your market, your average ticket, your close rate and what you spend now. Rough numbers beat no call.
-
Then
We decide if it makes sense to work together.
If the math doesn't work, I'll tell you.
-
Only then
We talk price.
An exact number, built from your numbers, and no surprise at the end.
You'll talk to me, not a sales rep.I'm the one who builds and runs your system, too.
Book a 15-minute call
Or call or text my direct line, (918) 362-9453.
FAQ
Questions home service owners ask before the call.
Straight answers. Anything else, ask me on the call.
What does it cost?
It depends on your market and your ad budget, but mostly on the results you want: how many more jobs you want to take on. More jobs cost more, because we have to pay to get them. That's how it works. On the call we go over your numbers first. If they pencil out and it makes sense for us to work together, I'll give you an exact number, and there's no surprise at the end.
Can I hire you for just one part, like SEO or a website?
Sometimes. The results on this page come from all five parts working together, because each one feeds the next. If you only need one piece, tell me on the call and I'll tell you straight whether it will move the needle on its own.
Do I own the website, accounts, and data?
Yes. All of it. The website, the ad accounts, the tracking numbers, the customer data, the reviews, the rankings. Everything is built in your name from day one. If we ever part ways, you keep the machine. I have zero interest in holding your business hostage. That's the shared-lead-site model, and it's the exact thing I built this to replace.
How fast until I see results?
Once everything's set up, calls start almost immediately, usually the following week. SEO keeps building for months after that. For HVAC companies, the 30-opportunity guarantee clock covers your first 90 days.
Is there a guarantee?
For HVAC companies doing $1M+ a year, yes, and it's written into the agreement: your install pipeline pays for itself in 90 days, or I keep working free until it does. The floor is 30 qualified opportunities in your first 90 days. For other trades, we set the goals together on the call.
What if my team can't close?
Then we don't start working together. I only work with companies whose team can already close. There's no use creating more demand if you can't close it, so fix that first.
Five parts, one system. Built in your name.
Fifteen minutes with me: your numbers first, then whether it makes sense to work together, then price. If the math doesn't work, I'll tell you.
Book a 15-minute call
You'll talk to me, not a sales rep.