Blog · HVAC Marketing
Plain-English notes from Dominic Schultz, founder of Digon Design.
Clicks and leads don't pay for trucks. Here's how to trace every booked job to the call or form that started it, with a real Tulsa HVAC example and the questions to ask your marketing company.
Read the post: How to Trace Every HVAC Job Back to the Marketing That Booked ItShared lead sites own the website, the phone number and the customer data, and they sell the same homeowner to your competitors. Here's what owning your lead system looks like instead.
Read the post: Rented vs. Owned Leads: Why Shared Lead Sites Keep HVAC Companies StuckOnly 12 of 100 HVAC companies answer a new lead within five minutes. Here are the five pieces that answer every lead in time, even at 2 a.m., and the order to build them in.
Read the post: The 5-Minute Lead Rule for HVAC CompaniesI build and run the whole system for home service companies: the ads, the website, the follow-up and the tracking. Fifteen minutes on the phone tells us both if it fits.
You'll talk to me, not a sales rep.