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Common Website Pages And What They Should Look Like

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An image showcasing a visually appealing homepage layout with a clear, intuitive navigation menu, eye-catching hero image or slider, and distinct sections for services, testimonials, and a prominent call-to-action button
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Have you ever walked into a store and immediately felt drawn to its beautifully designed entrance? The colors, the layout, and the overall atmosphere invite you to explore further.

Just like a physical store, the pages on your website should have the same effect on your visitors. Common website pages, such as the homepage, about page, services page, products page, and contact page, play a crucial role in creating a positive user experience. They should be visually appealing, easy to navigate, and provide valuable information.

By incorporating clear calls-to-action, engaging content, and visually appealing images or videos, you can ensure that your website pages leave a lasting impression on your visitors.

Key Takeaways

  • The homepage should focus on providing a clear representation of the business and its offerings, with a concise description to help visitors understand what is available.
  • Clear calls to action should be included on the homepage to guide visitors towards taking the next step.
  • The about us page should provide a clear and engaging representation of the company and its unique offerings, answering common questions about the business and including contact information.
  • The services page should present the company’s offerings and highlight the value they provide, with clear bullet points and short explanations, as well as links to learn more about specialized services.

Homepage Design



When designing your homepage, you should focus on creating a clear and concise representation of who you are and what you offer. Your homepage is the first impression visitors have of your website and your business, so it’s important to make it count.

Start by providing a short description of your business, highlighting your products and services. This will help potential customers understand what you can offer them. Make sure to include clear calls to action, such as ‘Contact us’ or ‘Learn more’, to guide visitors towards taking the next step.

Additionally, it’s crucial to have easy-to-use navigation that allows visitors to find the information they need quickly and effortlessly.

About Us Page Design

To effectively design your About Us page, you should continue the previous discussion by focusing on creating a clear and engaging representation of your company and its unique offerings.

Your About Us page is an opportunity to tell your brand’s story and build trust with your audience. Start by answering common questions that visitors may have about your company, such as who you are, what you do, and why you do it.

Include contact information so visitors can easily reach out to you for more information or support. Additionally, consider adding a Testimonials page to showcase positive feedback from satisfied customers.

Services Page Design

To effectively design your Services page, focus on presenting your company’s offerings and highlighting the value they provide to customers. Your services page is where potential customers will go to learn about what you have to offer, so it’s important to make a strong impression.

Start by clearly listing your services in bullet points, accompanied by short explanations. Include links to learn more about specialized services if you have them.

Highlight the advantages of using your services and explain how they differ from the competition.

To improve your search engine rankings, make sure to optimize your services page with relevant keywords and meta tags.

Finally, don’t forget to include a clear call-to-action and contact information so that potential customers can easily get in touch with you.

These are the important features you need to consider when designing your services page for your small business.

Products Page Design

Design your products page with a focus on showcasing available products and their descriptions. Make sure to provide an outline of the products you offer and include short descriptions for each one. This will help your customers understand what they can expect by purchasing your products.

It’s important to emphasize why customers should choose your products over your competition. Include calls-to-action buttons, pricing information, and product reviews to encourage sales and help customers discover new products.

Your products page should be visually appealing and easy to navigate, with clear calls-to-action that guide customers to the next steps. Consider incorporating elements such as an online store, photo gallery, case studies, and an events calendar to further enhance the user experience.

Don’t forget to link important pages like the privacy policy, contact us page, terms and conditions, FAQ page, and press page to provide comprehensive information to your customers.

Contact Page Design

Ensure your contact page is user-friendly and informative. The contact page is a crucial part of your website’s design, as it allows visitors to get in touch with you easily.

Make sure to include all relevant contact details, such as your email address, phone number, and mailing address. Additionally, consider adding a contact form for those who prefer to reach out electronically.

Including links to your social media platforms can also help improve brand awareness and encourage visitors to connect with you on different channels. Providing a map to your location can be beneficial for customers trying to find your physical address.

Lastly, consider adding a frequently asked questions (FAQ) section to address common inquiries and improve user experience. Don’t forget to include a clear call to action, prompting visitors to reach out or engage with your digital marketing campaigns.

Frequently Asked Questions

What a Web Page Should Look Like?

A web page should have a visually appealing design, easy navigation, and a clear call to action. It should also consider typography, color scheme, and responsive design. Images and graphics should enhance the user experience, while content organization and loading speed are crucial.

What Are Standard Website Pages?

Standard website pages include the homepage, about, services, products, and FAQ. These essential pages form the basic structure of a website and should incorporate key elements, optimize user experience, engage with content, and have easy navigation and mobile-friendly design.

What Most Important Pages That a Website Should Have?

You should have a well-designed homepage that captures your brand’s identity. An about us section helps customers understand your company. Highlight your services, provide contact information, showcase testimonials and reviews, and include an FAQ page for clarity.

How Should a Website Layout Look Like?

Your website layout should have effective navigation, a user-friendly interface, and a responsive design. Make sure to include a clear call to action, engaging content, consistent branding, and an intuitive layout. Also, prioritize quick loading speed, mobile optimization, and accessibility features.

Picture of Dominic Schultz

Dominic Schultz

Founder | Digon Design

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